What is a B2B email campaign? What does it entail?
A B2B email marketing is a solution that involves sending emails to decision-makers to engage them in your business. At Steve’s SEO, we concentrate on delivering helpful information and promotions to subscribers that will continually engage them in your brand. So, no worries. If you do not have subscribers, we will get them for you.
Let’s look at why we invest in such a program.
There are two main reasons to do so:
• The main reason to start a B2B campaign is to control your leads and list. Since you own your email list, you can now nurture leads more effectively. The email campaign gives you a direct line of communication to show off your products and services. The people who subscribed to your email list, you know they are interested in what you have to offer. They are looking forward to receiving emails from you to learn more about you and your company and what you offer.
• The other reason is lead conversion. A B2B email campaign is one of the most effective ways to convert leads into customers. Take a look at these stats that clearly show the impact of a B2B email campaign.
• On average, for $1 spent on email marketing, your Return On Investment (ROI) is $44.
• Email marketing generates 50% more leads than other marketing campaigns.
• More than half of businesses say email marketing impacts their purchasing decisions.
The email campaign strategy is most beneficial to subscribers regarding who they purchase from and what they purchase. Email marketing is a wise investment because it will help you earn more conversions. The same holds true for a Social Media marketing campaign.
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